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Business 62 July | 2021 INDUSTRY EVENTS ARE BLOOMING AGAIN Three recent floral events were among the first of many more to come. By David Coake It's finally happening! Floral industry conventions, trade shows and workshops—and public flower shows, too—are getting back on the calendar for 2021 and beyond. e events showcased on these pages were among the first to resurface. And be sure to check our calendar of coming events so you, too, can get out and reconnect with your peers—in person! L.E.A.F Festival of Flowers 2021 June 12-13 \ New York Cit y 's Meatpacking District Photos by Leatal Cohen; Pic and Petal; Brooklyn, N.Y. M ore than 1 million stems of fresh and dried botanicals, arranged in spectacular floral designs, adorned the cobblestone streets of New York City's fashionable Meatpacking District on June 12 and 13, for the inaugural L.E.A.F Festival of Flowers, an event founded by Moira Breslin to spotlight world-class floral design, capture attention for the floriculture industry and help re-energize New York City through flowers. Participating floral design companies included Lewis Miller Design, East Olivia, Flower Bodega, Popup Florist, e Unlikely Florist, Designs by Ahn, fleursBELLA, Renny & Reed, McQueens Flowers, Oat Cinnamon— among many others. Floral designers from more than 25 flower shops and studios created large-scale botanical designs on the streets and in the District's plazas, as well as numer- ous floral installations at notable retailers, restaurants and hotels in the neighborhood. About L.E.A.F Founded by Moira Breslin, owner of communications company Articulate Productions, L.E.A.F is an independent organization with the mission of cultivating the growth of the horticulture industry and making it relevant to today's contemporary audiences through creative and curated events. Inspired by other global cities' celebrations of flowers, L.E.A.F provides a platform for all florists and designers to showcase their talents. For more information, visit leafflowershow.com, or follow on Instagram at @leafflowershow #leafflowerfestival. A multiple-unit street- sign-inspired "Flower Flash" installation by Lewis Miller Design, in collaboration with West Coast street artist Scott Froschauer Hermès bicycle flower cart, designed by Renny & Reed A French-inspired exterior installation at Pastis restaurant, designed by McQueens Flowers Floral design by fleursBELLA

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