Business
54
July | 2021
54
July | 2021
1
BOPIS (Buy Online, Pick Up In
Store) Continues to Accelerate
ere is no doubt that the COVID
lockdowns forced many floral retailers
to interact with customers in ways they
never imagined or even wished to
interact with. While most retail florists
have websites, few, if any, websites were
capable of offering pick-up or curbside
options in the checkout process.
Curbside options within one's POS
system are a must in today's consumer
market. Shoppers do not want to give
up conveniences that they have grown
accustomed to during the lockdowns.
e reality is that everyone learned to
adapt last year to a new way of doing
business, and now, lo and behold, many
shops are looking to build upon this
new way of doing business. "We want
this to continue way beyond COVID"
says Carma White, owner of Four
Seasons Flowers in San Diego, Calif.
Floral design by
fleursBELLA.
Change in the world of commerce is happening
at lightning speed. Here are eight post-COVID
macrotrends that are impacting all retail and
service industries in general and that have
implications for flower retailers specifically.
By Alex Frost
WHAT'S
TRENDING IN
FLOWER
RETAILING
