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Florists' Review July 2021

Florists' Review Media Group has served the global floral in study for over 124 years.

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Extra Features and Video Online FloristsReview.com R E A D O N L I N E 63 R E A D O N L I N E PHS Philadelphia Flower Show 2021 June 5-13 Philadelphia's Franklin Delano Roosevelt (FDR) Park Photos by Rob Cardillo, courtesy of Pennsylvania Horticultural Society (PHS) F or the first time in its 193-year history, the PHS Philadelphia Flower Show—the nation's largest and the world's longest-running horticultural event—was held outdoors, spanning 15 acres in South Philly's spectacular FDR Park. e theme was "HABITAT: Nature's Masterpiece." As always, the show featured stunning flower, plant and garden displays and installations—29 this year—by some of the world's premier floral and landscape designers, but this year's outdoor venue provided designers with new opportunities for creative expression. One highlight of this year's show was a grand architectural floral installation created by celebrated florist Jeff Leatham. Titled "Habitat," Leatham's breathtaking masterpiece featured a stunning explosion of color and movement, created largely with baby's breath (Gypsophila) and plumosa (Asparagus) fern sculpted around the iconic columns of the park's Olmsted Pavilion (named for the famed Olmsted brothers, who designed the original park in 1913). WF&FSA Floral Distribution Conference 2021 June 7-9 \ Trump National Doral Miami Photos by Jules Lewis Gibson and Margaret McCampbell E ager to assist in reconnecting the industry, WF&FSA (Wholesale Florist and Florist Supplier Association) moved its annual "Floral Distribution Conference" up to June this year, from its traditional time slot in the fall, making it one of the first industry conventions to resurface following the COVID lockdown of 2020. With the theme "Stronger Together, Better an Ever," the FDC 2021 presented a stellar showcase of growers' and manufacturers' latest products for the floral industry. In addition to all of the spectacular cut flowers on exhibit, two of the standout products introduced at the conference were OASIS ® TerraBrick ™ Floral Media and OASIS ® FibreFloral Foam ™ , both of which are sustainably produced and biodegradable flower-arranging media, from Oasis Floral Products/Smithers-Oasis Company. One of the FDC's most anticipated events is the presentation of the prestigious "Leland T. Kintzele (LTK) Distinguished Service Award," which, this year, went to Augusto Solano, executive president of Asocolflores, the Association of Colombian Flower Exporters. Solano was lauded for his integrity, fairness, perseverance, decisiveness and continuous contributions to the floral industry for more than 20 years. Jeff Leatham's "Habitat" floral installation at FDR Park's historic Olmsted Pavilion. A floral installation proclaiming the theme of this year's show, "HABITAT: Nature's Masterpiece." Ball SB Florequisa Flower Growers

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