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Florists' Review July 2021

Florists' Review Media Group has served the global floral in study for over 124 years.

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Design 48 July | 2021 W hen family and friends are celebrating the life of a loved one who thrived on adventure and vibrancy, wouldn't they want a floral tribute to reflect that person's personality and lifestyle? Just as funeral and memorial services have evolved into celebrations of life, including receptions and even parties, floral tributes, too, must evolve, in order for flowers to stay relevant to consumers for these events. Many of today's consumers are seeking more contemporary, artistic, personalized—and less "funereal"— floral expressions, and as professional floral designers, it is our responsibility—and honor— to capture the essence of one's spirit through floral expressions that make a final lasting memory for surviving family members. In this modern tribute, the cremation urn is elevated and framed by distinctive brightly colored botanicals that speak of the individual's essence. e base structure could even become the centerpiece of a "shrine" that the family might want to create at home. Floral design, photos and text by Brenna Quan, AIFD, CFD MODERN URN TRIBUTE

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