38
July | 2021
38
July | 2021
A
s the gold standard among plants for
holiday home décor, poinsettias have
earned a well-deserved reputation as
traditional gifts that many people still
rely on today. However, the growing interest in
houseplants—both foliage and flowering—
among consumers, particularly the younger crowd,
provides floral retailers with an opportunity to
market appealing gift-giving options that they
may have previously overlooked—not to mention
the opportunity for increased holiday sales (a
Christmas gift for themselves!).
Inspired Lifestyles and
Home Gatherings
According to industry experts, houseplant sales
are expected to continue growing well into the
2021 gift-giving season. Lauren Alsina, content
manager at LiveTrends Design Group in Apopka,
Fla., explains that LiveTrends focuses on "cultivating
inspired lifestyles and creates unique and trend-
forward designs that are accessible to everyone—
so upscale décor and elevated living spaces
become achievable."
Marketing Houseplants
By Brenda Silva
Poinsettia 'Norwin Orange'
from Dümmen Orange
Watermelon Peperomia
from Dümmen Orange
