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Florists' Review July 2021

Florists' Review Media Group has served the global floral in study for over 124 years.

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34 July | 2021 Les Fleurs: Winter-colored taper candles; tea-and-mug bundles; and gifts that travel well like candles in tins, flowering plants and potted bulbs. Adding: more gorgeous ribbon. WHAT SELLS WELL WITH FLOWERS? Seasonal arrangements are strong sellers during the holiday season. But what pairs easily with a gift of flowers? Here's what three retailers say are top-sellers for them and what are they stocking up on for the coming holiday season. ORGANIZE GIFTS THEMATICALLY Online retailers are forced to do this with navigation menus, but in-store bundling of items or suggesting pairings is equally important, especially for last-minute shoppers or those searching for ideas. Here are some of the top gift categories expected for this season. ink of the great combinations for custom gift sets. COMFORT: warm beverages, mugs, baskets, snacks, cozy textiles or apparel, pillows WELLNESS: loose tea, geodes/crystals, seeds/bulbs, plants/succulents, garden- ing accessories, yoga, bonsai, workshop gift certificates HOME: quirky kitchen accessories, indoor herbs, bright and sassy kitchen towels/textiles, spices or flavored oils, aprons RELAXATION: spa gifts, aromatherapy, meditation, candles, cocktail and wine accessories, puzzles, kits LOCALLY MADE: unique art, artisan jewelry, handcrafted pottery, items with a story or cause PERSONALIZED: items with initials/ birthstones/zodiac signs, pet image items, hometown/colloquial items NATURAL: carved wood vessels, faux or live wreaths/greenery, nature-inspired jewelry, pressed flower cards, natural soaps/hand creams/lip balms, bird and insect-themed accessories Immerse some of these items into your store style. ink of how to incorpo- rate cut flowers or plants in with these groups. Are there botanical colors, scents or sentiments that would enhance or pair well with these gifts? Rusted Window Porterfield's Flowers & Gifts: Tea towels, candles and high-end chocolates. Adding: seasonal picks, berries and greens for wreaths. Rusted Window: Baby items, Camp Craft Cocktails and candles. Adding: recipe books and kitchen accessories for gift baskets. Porterfield's Flowers & Gifts

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