Florists' Review Media Group has served the global floral in study for over 124 years.
Issue link: http://floridahomesmag.uberflip.com/i/1379522
6 June | 2021 welcome Happy Trails, Jules Lewis Gibson President & Creative Director Florists' Review Media Group S ince I acquired the Florists' Review brands in January, I have received a warm, generous welcome from the fl oral community for which I am so grateful. After 10 years building a consumer-faced media company, I am humbled and amazed by the generosity of spirit and knowledge of fl oral professionals. In most industries, creative innovations are highly coveted secrets, but in the fl oral world, education is the foundation. Talented fl oral designers across the globe generously share their creativity and crafty tricks for the greater good of all. While many suff ered substantial loses during the past year, the industry overall is in good condition. Every week, I Zoom with growers to manufactures around the world, and I'm happy to report there is a feeling of optimism in the air. Supply-chain issues that plagued Mother's Day deliveries were managed, and growers are planting larger crops in anticipation to returning to "normal". In this beautiful issue, we share the Seed to Sale: e Journey of a Flower, so fl orists Seed to Sale: e Journey of a Flower, so fl orists Seed to Sale: e Journey of a Flower may understand how many hands your fl owers touch and the lives across the globe that are changed by the pretty bouquets our industry produces. In many ways, fl owers are grown by women, arranged by women and, in the end, given to women as a token of respect and love. It's an honor for me to be a small part of the cycle that brings beauty to the world and helps empower and support women. As masks begin to disappear and events slowly churn back to life, we share with you some of the exciting events in our article, Industry Events Are a "GO"— Again! We are thrilled to get out on the road and meet many of you. We hope all the creativity and knowledge we've packed into this issue helps you on your fl oral journey. Pamela Youngsman @PoppyStarts Skagit Valley, Wash. Ursula Gunther, CFD @FleursDC Washington, D.C. Winners of our latest Clubhouse contest— thanks for joining us and sharing your work!