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Business 54 June | 2021 in agram " guides " is the easiest feature you have to try By Tonneli Grüetter What Is Instagram "Guides"? "Guides" on Instagram is an eff ortless way to reshare existing images and videos, sorted in curated collections, that can be displayed right between the icons for long-format IGTV videos and tagged images at top of your profi le home screen. In short, "Guides" is part blog and part highlight reel. Best of all, "Guides" does not require you to create new content, and it is so easy to use you will wonder why you may have not already adopted this new feature. How to Make Your First Instagram Guide To make your fi rst Guide, touch the "+" symbol located at the top right corner of you home profi le screen, opening the "Create New" drop-down list. From this list, select "Guide" near the bottom. Next, you will see a prompt to choose which type of Guide you would like to make. Choose from three options: "Places" allows you to search for content to highlight based on geo-tag information; "Products" allows you to search for items available for purchase within the Instagram app using IG's shopping feature; or "Posts," which enables you to share any public content previously posted within your own account or bookmarked as saved by your account. Because "Guides" allows you to share any public image search- able by location, shoppable store item, saved post from other creators or existing post from within your account, it is an exceptional anecdote to creator fatigue. Consistent posting is an important part of maintaining customer awareness and growing your business's following, yet constantly making the time to create and document new work can be an exhausting process. "Guides" is a straightforward way to share crowd- sourced images and other content paired with advice tailored to your audience. "Guides" can also be featured in your Instagram "Shop" as a way potential customers can discover products, places and ideas from users that may not follow already and whom you enjoy supporting.