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Florists' Review May 2021

Florists' Review Media Group has served the global floral in study for over 124 years.

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52 May | 2021 20-to-50-person events have been some of the most heartfelt ceremonies I've seen. It's so beautiful, with no pressure to impress or entertain." SPENDING TIME INTENTIONALLY e restrictions of quarantine contrasted with an increase in personal free time. Many designers reported taking time to refuel their depleted creativity tanks by spending time in nature or by generally enjoying the time away. "I love hiking in nature and observing how nature creates shapes and pairs colors," Jones shares. "It brings me renewed perspective to infuse into my designs." Some designers, even recovering wedding addicts, are reducing workloads and taking weekends off. "We're still doing a few weekends per month, just not the volume," Jones reports. "I need to have that time for myself every once in a while." Gosar is focusing on customized individual arrangements and a limited palette of small events to mindfully control her time. "I do a few weddings, but, as a rule, I don't work weekends," she shares. "I want that time for my family." THROTTLING WORK Designers are better controlling their calendars. "We're definitely booking weddings," Wright says. "ey are 90 percent of our business. But now it's only one large one per weekend. We've set a budget minimum and a maximum number of events we will serve." Wright is also changing her online offerings to

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