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Florists' Review May 2021

Florists' Review Media Group has served the global floral in study for over 124 years.

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Marketing To see three incredible and inspirational bio- philic design plant stores, check out the websites and Instagram accounts of these retail businesses: ¡ Greenery Unlimited in Brooklyn, N.Y. (greeneryunlimited.co and greenerynyc.com, @greeneryunlimited and @greenerynyc) ¡ Plant the Future in Miami, Fla. (plantthefuture.com, @plantthefuture) ¡ Andromeda District Biophilic Design Store in Coral Gables, Fla. (andromedadistrict. com, @andromedadistrict). These days, plants can even be delivered directly to consumers' doorsteps, thanks to Amazon and other plant delivery sites like The Sill (thesill.com) and Bloomscape (bloomscape.com). Blending plants and tech- nology is another up-and- coming trend. One Sausalito, Calif.-based company, CREO (creodes.com) is using AI (artificial intelligence) to make work and living spaces healthier with its BioBulb ™ ecosystem—a network of sensors and processing algorithms that learns the needs of individual plants and sends precise water and nutrients for each plant. The BioBulb system uses three sensors to monitor each plant's vitals: one in the roots, to check temperature, pH level, humidity and nutrients; another that monitors the leaf's surface and light density; and another that measures the ambient environment surrounding the plant. It also has a computer-vision camera that visually detects plant growth. To learn more about BioBulb, visit biobulb.io or creodes.com. trend r B I O P H I L I C D E S I G N With so many of us remote working and/or staying at home, biophilic design (the incorporation of nature into our working and living spaces) has become a huge trend in the floral world. From simply adding vases of flowers around the house or on a desktop to the purchase and upkeep of houseplants, biophilia has become increasingly important to our overall health and well-being. Bringing the "outside in" has been a worldwide trend for some time now, even before the pandemic. One only has to look at the huge rise in the purchase of houseplants: Over the last three years, plant sales have increased 50 percent, to $17 billion, according to the National Gardening Association. Photos courtesy of CREO

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