Photographer Leonard Gren
SWEDEN
Sofie Danielsson Söhr, Stockholm
@sofieflorist | sofieflorist.com
"One of the best things about our job is the different seasons; you never get bored because your materials are always changing."
Raised in southern Sweden, Sofie Danielsson Söhr is still inspired by the scenic countryside of her youth and translates that
natural feeling into her designs. Söhr now lives in Stockholm and has been working as a floral designer for almost 15 years.
After 10 years at Floristkompanient, a flower shop in Stockholm, she branched out on her own as a freelance florist
and educator.
"I like when things happen that give myself a challenge," Söhr says, adding that's why she loves to compete in floral
competitions at both the national and international levels. She represented Sweden in the "FTD/Interflora World Cup" in
2019, in Philadelphia, Pa., and she placed seventh in the "Interflora World Cup" in Berlin, in 2015. Söhr has also competed at
the "WorldSkills Japan National Skills Competition," the "Singapore Garden Festival" and the "Swedish Floristry Championship."
She was also named Interflora's "Swedish Florist of the Year" in 2012. Söhr says it's her dream to one day arrange an
international flower design competition in her hometown.
16
May | 2021
