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Florists' Review May 2021

Florists' Review Media Group has served the global floral in study for over 124 years.

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22 May | 2021 BELGIUM Max Hurtaud, Brussels @maxhurtaud | maxhurtaud.com "Let's bloom up this world together!" Max Hurtaud was still a toddler when he told his mother that he wanted to pursue a career in floristry. He is proud to say his dream came true; he is a French Master Florist who travels the world, sharing his passion for anything and everything to do with flowers. Born in La Rochelle, France, Hurtaud attended a floristry school near his hometown for six years, which included a work placement in the U.K. He "qualified" (graduated) in 2015. From there, he moved to Berlin, Germany, for a year. "It is a fun city for creativity because of its atmosphere. ere everything is possible; the sky is the limit!" Hurtaud says, describing his favorite city. From there, he settled in Brussels, Belgium, because he felt this was a truly great place for a florist to be—not to mention the waffles, chocolates and beer! Today, Hurtaud runs a wedding-and-event business, as well as his floral education courses, from Brussels, and he regularly takes part in floristry competitions around the world. He recently placed third in the 2020 "Belgian Flower Arranging Championship." Hurtaud is full of enthusiasm and loves to challenge himself, drawing inspiration from different cultures. His aim is always to surprise with his designs, and he constantly reinvents them to stay fresh and exciting. It's very difficult not to smile in his presence because his passion for floral art is infectious!

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