Presenting

R E A D O N L I N E More Quick Money Idea $ Porch Parties are just one way to create quick money-making pop-up events. Here are some other thought starters you can tailor to your business capabilities and market demands. Maybe these ideas will inspire you to dream up one on your own! CREATE IT • Design a prefab, reusable pop-up photo site for drive- through at home events (graduations, proms, baby or wedding showers, retirement parties or birthday parties). Consider mocking one up to promote on your website and social platforms. • Create a highly visible traffic pattern for cars and people. • Communicate clear rules on attendance (hand washing, distancing, masks, event timing), and display them artistically. FIND A VENUE • Partner with a retail outlet like a restaurant, garden center, pet salon, or popular boutique or café that already has traffic and some event infrastructure, like parking or outdoor seating. • Draw foot traffic to your own storefront with holiday- scheduled pop-up selfie spots indoors or out. Turn it into an Instagram Live party spot. Then post a schedule for upcoming events. • Partner with groups, nonprofits, school PTAs or public venues to boost approved event attendance. MARKET IT • Sell tickets online for predetermined time slots via TicketSource, Square, Ticketleap or Eventbrite, and integrate sales into social media posts. Or, at least, require sign-up slots on SignUpGenius or other free platforms. • Sell event tickets (with add-on options) as a gift option, with an announcement card. • Think about the range of seasonal celebratory events that a pop-up party could support: proms, graduations, Mother's Day, Halloween and holiday festivals or light displays. • Find ways to expand general celebrations like birthdays, anniversaries, pet portraits, etc. with monthly seasonal displays. • Offer a donation percentage or add-on donation for a relevant charitable cause. UPSELL • Offer add-on purchases: corsages; take-home bouquets; wine or champagne; professional photo packages; seasonal treat bags; bath/spa gift baskets; and/or photo-printed gifts like mugs, printed wood or etched glass. • Work with your retail partner(s) to offer packages that include dinner, flowers and a professional photo for special events (proms, Mother's Day, etc.). Make any day special with a selfie spot at a popular take-out place before a broadcast event (such as Academy Award night or local sporting event). • Offer photo spots as a memorable add-on to micro weddings. Coordinate with the event photographer to incorporate the guest photos into the wedding album. What type of pop-up would you like to do? Possible venues? How to market? What audieces? Seasons? Upsell opportunties? Great job! The pop-up possibilities are endless! If you offer a pop-up service this year, we want to see it! Tag us on Instagram and use #floristpopup21 so we can share your work. We can't wait to see what you create! Extra Features and Video Online FloristsReview.com

• Cover