According to a new survey, the green industry picked up
16 million new gardeners during the spring and summer
of 2020, many of who are younger than 35. e survey also
states that the 35-to-44-year age bracket had the highest
mean spending, $608, of all the age groups in 2019. Many
in this group are raising families, own homes and have
established careers. However, Dubow says, these new
customers will not stay unless the industry can find a way
to entice them.
So, what do these new gardeners care about, and how
can you appeal to them? e "Backyard Aficionados" are,
more than anything else, interested in reducing stress
and increasing their health and wellness. erefore, offer
trend 3:
BACKYARD AFICIONADO
content about the health benefits of flowers,
plants and gardening on your website,
newsletter and blog.
In addition, today's gardeners are interested
in growing food—edible plants, including
vegetables, herbs and fruits. With the surge
in home cooking and the fear of food scarcity,
many Americans are discovering the joy of
growing their own food. Fast-growing plants,
as well as miniature and dwarf plants—
such as 'Micro Tom' tomatoes; miniature
bell peppers, watermelons and cucumbers;
window-box mini basil; and sprouts and
microgreens—are especially popular in
edible gardening.
Cutting gardens also are becoming more
popular for modern gardeners, with the
purpose of cutting and bringing colorful
flowers indoors for beautiful flower
arrangements. To make that attainable,
simple single-variety gardens work well
for beginners. Once experience is gained,
variety can be added by mixing and matching
colors, textures and heights for the next-level
"Backyard Aficionado."
Finally, today's gardening consumers are
also interested in reducing the sizes of their
lawns. In a recent survey conducted by the
National Garden Bureau (NGB), 67 percent
of respondents 35 and younger shared that
while they want some green lawn, they also
desire their yards planted with a wide variety
of other plants.
a
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Photo by FlowerBulbs.com
