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Florists' Review - April 2021

Florists' Review Media Group has served the global floral in study for over 124 years.

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R E A D O N L I N E 31 When e New York Times announced that flower brooches pinned on men's lapels were becoming a fashion trend, many florists around the country shook their heads and thought, "We saw this coming." After all, there has been such an uptick with men becoming more involved with wedding florals and a desire to personalize their boutonnières. Among recent requests, Carrie Struble, the creative force behind e Flower Diva, in Pineville, N.C., had a father of the groom wanting a boutonnière with his Florida State alma mater painted on a rose - which she hand painted. "And another client wanted his favorite superhero be part of his boutonnière as well as for all the groomsmen," she recalls. "All had different superheros. Men are much more interested in flowers and design now." We saw it first when men's style evolved from the beer-soaked Hawaiian floral shirts to other parts of the wardrobe with men wearing floral motifs of roses, carnations and lilies on ties, even at starchily conservative industries such as Wall Street and accounting firms. Boutonnière On-trend By Jill Brooke, FlowerPowerDaily.com Floral designer Amber Kornett, Photography Kate Eckert, Opal & Jaye Photography

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