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Florists' Review - April 2021

Florists' Review Media Group has served the global floral in study for over 124 years.

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58 I s your spring and summer event calendar looking sparse? Optimistic brides and party hosts were hoping spring would return us to the celebration season. But for most of the country, gatherings are still limited, and many exasperated hosts are postponing their events—again. You know your customers are desperate to kick up their heels this summer season; maybe they just need a creative nudge. Here's a quick-turn idea to get your imagination started. Let's give those soirée-loving clients something to get excited about! Make Event Profits Pop Up Discover how renowned L.A. event florist Shawna Yamamoto adjusted to 2020 event cancellations and kept revenue flowing with "Porch Parties." It might be an idea you can use or adapt for your business. Marketing By Jennifer Howard A prom party pop-up at a client's home. Photo by Maya Meyer Photography

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