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Florists' Review - April 2021

Florists' Review Media Group has served the global floral in study for over 124 years.

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e fourth trend, "Tiny Gratification," explores how the "Backyard Aficionado" is also getting into miniature houseplants and cut-flower arrangements for their interior environments. Houseplants such as baby's tears (Soleirolia), string-of-pearls/string-of-beads (Senecio), air plants (Tillandsia) and African violets (Saintpaulia) are ideal for workers' cubicles and desks and small apartments. Miniature bouquets also are space- and budget-efficient. "Cuteness aside, tiny plants and bouquets are the perfect choices for people with limited space and time," says Leslie Halleck, a professional horticulturist, a business/marketing consultant for the green industry and owner of Halleck Horticultural in Dallas, Texas. "On windowsills, under glass or under grow lights, consumers' plant addictions will be fed without cramping their style or budgets." trend 4: TINY GRATIFICATION GARDEN MEDIA GROUP has published its "Garden Trends Report" annually since 2001. The firm offers information about the trends in various formats, including a free annual report—available for download at GardenMediaGroup.com/Trends— and a YouTube series. Also, read Garden Media's "GROW!" blog, at Grow.GardenMediaGroup.com, for trend updates and industry news. 50 April | 2021

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