A
re you determined to make 2021's pro ts wash away
the memory of 2020? With event planning still large-
ly in limbo, you may be considering a new revenue
stream this year. Take comfort in knowing that we are
all navigating new waters in the post-COVID world (are we there
yet?). And while there are few truly novel product ideas, new in-
come sources often come down to how you do, not what you do.
So instead of listing speci c revenue streams to consider, here's
how to evaluate new products, channels or partners that o er
pro t potential unique to your business.
By Jennifer Howard
38
Sp Spring ring
Forwa Forward rd
& Innovate Innovate
