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March | 2021 "Make sure to keep it not only business but also entertainment," Prokhorova advises. "No one goes to Instagram to buy something; people are there because their friends are there sharing fun content, and that is what I do. I don't dance with flowers; I am 41. But I do create fun activities for followers where they can vote for designs they like, I run contests, I share do-it-yourself tips and so on. Instagram and Facebook are all about people sharing content, so you have to not only post photos of pretty flowers but also encourage people to share them. "at's why I started to collaborate with local photographers to create styled photoshoots. is new direction has opened many doors, and I started seeing my designs in fashion publications. I find this work very rewarding, and I promised myself to keep doing at least one styled shoot per month. It's adding to my portfolio and developing my networking skills, too. Plus, no one is limiting my design ideas, and in 100 percent of cases, I have absolute freedom to design what I like. It adds joy to my everyday work, for sure!" she concludes. When Prokhorova began to see success with her veggie-and-flower arrangements, she found herself entangled in red tape again. She soon discovered that, in Texas, one cannot work with produce without health- department licensing, unlike in Russia. She confirms, "e official position is very strict. Even when we use fruits or vegetables as decorative elements in flower arrangements, we cannot control the clients, who may use them for food. is means that the only legal way to include produce into a floral design is to operate from a commercial kitchen." Page 10: Photographer Rachel Benavides Previous Page 11: Deux Boheme photography, model Katherine MacLachlan, styled by Monica Sawyer and One Bride Guide magazine Left Top: Photographer Rachel Benavides Left Bottom: Photographer Kevin Schuster, model Grace Ann Polasek, stylist Alexa Gignac and makeup Malorie Johnes

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