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I N N O V A T A T I O N
By Alex Frost
A
s we move into the spring season, many people
are still dealing with the eff ects of lockdowns and
restrictions; therefore, it is important to note what
we can control and do to help expand sales. Here are three
areas you should keep in mind in terms of innovation and
staying competitive.
Virtual DIY Flower Classes
For decades, the fl ower industry has ignored consumers
who wished to learn how to do their own fl ower
arrangements. Many people criticized Martha Stewart
for bringing the joy of fl owers to the mass consumer
marketplace years ago.
Now that many companies have embraced this idea
(some unwillingly and, in many cases, only because of the
pandemic), it is important to invest (or continue investing)
in a DIY program. e way people shop for fl owers has
changed, and your ability to service the growing DIY market
will directly aff ect your bottom line in the next few years.
e market for subscription services has exploded and
there is no reason you can't off er a "bucket of
blooms" each week for a fi xed fee, along
with a personal video from you or a
designer showing the subscribers how
to arrange the fl owers at
home. And guess what?
People are already
doing this with
Profi t Center
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March | 2021
