56
March | 2021
Google My Business
By Mechell Lord
set up for succe
Marketing
W
What is Google My Business? Google My Business (google.com/business) is a
feature-fi lled business shop window, an "open" sign, a salesperson and much more. It's not
exaggerating to say that Google My Business is critical for local businesses. It's the prima-
ry way searchers fi nd businesses whether using the Google Maps app or a local/near-me
search online. It's also the No. 1 ranking factor in local searches; therefore, beating your
competitors in local searches lies with how you use the Google My Business features.
