46
March | 2021
Carve an Authentic Niche
You can't carry everything. But you can carve
out a highly authentic niche. ink about ways
to extend your talents and passions within the
business. Start by thinking about what else lights
you up. What nonfloral skills and talents are you
known for?
Jelena Trifunovic, of Viola Floral in Los
Angeles, Calif., started her career as a school
science teacher. When she opened her home-
based flower business later in life, she naturally
gravitated toward teaching kids. Since opening in
2020, she has provided a variety of in-person and
online classes including "edutainment" events for
kids' parties.
"My children's floral classes are a merging of my
two careers. I love how inherently creative and
riskier kids are with their ideas. I taught life
science and love encouraging kids to be creative
while learning STEM education concepts. I always
try to insert a little bit of scientific knowledge as
they are having fun."
Photo by J Cristopher Launi Photography
