32
March | 2021
Bringing the
Garden to
Mom
As an in-store display or a
welcoming vignette for a customer's
doorstep, this curated collection
of decorative accessories is sure to
generate sales of multiple items.
Floral design by
Erik Witcraft, AIFD, CFD
Photos by David Deitering
Text by David Coake
Sponsored by
MELROSE INTERNATIONAL PRODUCTS
• Gnome Welcome Sign (42.5", iron, 82279)
• Gnomes (2 assorted, 27.5", iron, 82498)
• Trays (set of 2, 17.75"and 16.5",
wood/steel, 82086)
• Galoshes (set of 2, resin, 82537)
• Dahlias (assorted, 24" and 29", polyester,
82749 and 82750)
• Geranium Bushes (20.25", polyester, 82018)
• Anemone Bushes (18", polyster/plastic, 78393)
• Mum Bushes (15", polyster/plastic, 78394)
• Berry Spray (40", foam/plastic, 81084)
• Mini Fern Sprays (21.25", plastic, 82599)
• Eucalyptus Sprays (18.5", polyester, 82583)
• Seeded Eucalyptus Sprays (26.5",
polyester/plastic, 82483)
• Potted Ferns (3 assorted, 14.5", plastic/tin, 66598)
MATERIALS LIST
OTHER MATERIALS
• SAHARA® Dry Foam,
OASIS® UGLU™ Adhesive
Dashes and OASIS® Hot-
melt Glue from Oasis Floral
Products/Smithers-Oasis
Company
• Dried vines
• Dried branches
• Preserved moss
• Liners for wood trays
Watch an instructional step-by-
step design video on YouTube, at
youtu.be/Ii8H2jqgkhg
In many fl ower shops, décor items and permanent botanicals, such as these whimsical
gnomes and realistic permanent botanicals from Melrose International, are often
merchandised, priced and sold individually. Here, fl oral designer Erik Witcraft, AIFD,
CFD, creates a charming display that entices purchases of multiple items and off ers the
novel idea of constructing and selling a welcoming outdoor vignette for the doorstep of
a client's home. Consider, also, merchandising a coordinating wreath for the front door,
to capture even greater sales.
Watch an instructional step-by-
